Ensure Charity Revolutionizes Act of Charitable Giving to Generate Unprecedented Impact
Company launches to empower socially-conscious planning by offering individuals and businesses new seamless giving options. Children's Hunger Fund named as first featured charity
San Diego, Calif. - UNDER EMBARGO - With substantial support from a forum of world-renowned leaders, select Fortune 500 corporations and top-tier non-profit organizations, Ensure Charity officially launched today, to serve as a major catalyst for the widespread adoption of socially-conscious planning.
Ensure Charity provides financial and insurance solutions with a unique differentiator never before seen in the industry. While operating under a full disclosure environment, the company allows its clients (individuals and businesses) to direct 50 percent of the gross revenues (commissions) generated from their ordinary planning decisions to the charity or non-profit organization of their choice.
According to Giving USA, Americans (individuals and businesses combined) donated more than $295 billion to 1.4 million public charities, religious groups and other non-profits in 2006. With the trend of social consciousness on the rise, consumers and corporations can now leverage Ensure Charity as a new method for directing their otherwise unseen funds toward supporting a cause they believe in.
The company's vision to initiate widespread charitable giving through a variety of seamless opportunities for its clients has already gained accolades from a host of corporate and non-profit leaders. Key supporters to date, include: Anthony Robbins, international best-selling author and peak performance coach; Bob Johnson, CEO Dubai Aerospace and former CEO at Honeywell; Eugene Mitchell, chairman of the San Diego Food Bank and regional vice president of external affairs for San Diego Gas and Electric; Dave Phillips, president for Children's Hunger Fund; and Roger Spoelman, president and CEO Mercy General Health Partners and board chairman for International Aid.
While Ensure Charity's mission is to generate impact through giving, the company is also intent on its superior ability to provide the best possible financial and insurance solutions for any business or individual. Ensure Charity has a highly experienced team of financial professionals and works with more than 40 of the nation's largest life insurance carriers, health insurance carriers and annuity providers to cover a broad array of client needs.
To support a range of small businesses and large corporate clients, Ensure Charity's top offerings encompass group health and employee benefits, property/casualty insurance, executive benefit programs and more. Of the company's ability to support businesses with new, seamless options for giving, Bob Johnson, CEO Dubai Aerospace notes, "By leveraging standard corporate expenditures, decision makers can now become socially conscious with no out of pocket cost. This is a no brainer."
For individuals, Ensure Charity offers life insurance programs, annuities and estate planning. The company also offers individuals the opportunity to receive an insurance policy comparison, which compares their current policy against all 40 of the nation's largest carriers. If the individual decides to switch over to a policy under Ensure Charity, they are instantly able to direct 50 percent of the gross revenues (commissions) toward making a difference.
"Our ability to breathe new life into every day planning decisions is the key to unlocking Ensure Charity's potential for unprecedented impact," said Josh Jenkins-Robbins, founder and managing partner for Ensure Charity. "Being able to present an individual or business with a chance to play a part in driving forward a cause they are passionate about, while saving them money in the process, is a powerful equation. I am humbled to say that we have been in serious talks with some of the world's most remarkable charitable organizations, dynamic corporate leaders and philanthropists, and their excitement about getting on board to support our vision has been nothing short of incredible."
Ensure Charity will offer a selection of designated "Feature Charities" for its clients to select from, which focus on supporting some of today's most critical issues including hunger, HIV/AIDS and the environmental crisis. Ensure Charity will also offer an expanded roster of "Member Charities" to cover a broader range of worthy causes, who successfully meet a list of pre-determined criteria such as long-standing track record and tenure and exceptional service ratings.
To coincide with the launch of Ensure Charity, Children's Hunger Fund (CHF) has been designated as the company's first official Feature Charity. Founded in 1991, CHF utilizes an extensive network of trained volunteers, companies and community leaders to institute global impact by transforming children's lives from hunger to hope. To date, CHF has supported millions of children throughout the United States and in more than 70 countries worldwide, supplying the resources for 50 million meals and other relief aid. An additional 100 million toys have been distributed through its holiday toy program.
With its highest priority on making sure that the necessary products and services reach the child who needs them most, CHF has also established a proven method for initiating long-term change in the lives of its recipients to break the generational cycle of poverty. Further, CHF ensures that more than 99 percent of every dollar raised goes directly to program services for the children it supports. CHF is the only charity in the United States to receive a 100 percent score in all three efficiency rating categories from Forbes Annual Review.
"Children's Hunger Fund is continually celebrated for its integrity and efficiency – the organization is the ultimate role model for the non-profit world," continued Jenkins-Robbins. "I can't imagine a stronger partner to align with as our first Feature Charity and look forward to all that we will accomplish together."
Through its partnership with Ensure Charity, CHF will now have an alternative means of generating funds to support its cause, outside of its regular donation base. Further, if CHF's donor base should decide to leverage Ensure Charity's financial planning and insurance services, they can then direct the 50 percent of gross revenues (commissions) right back to supporting the organization.
"This partnership will greatly extend our ability to enhance awareness about the reality of childhood hunger in the United States and abroad," said Dave Phillips, president of Children's Hunger Fund. "Ensure Charity's commitment to allowing individuals and businesses to direct their unrealized funds toward the dramatic transformation of the life of a child through our programs and services is an inspiring concept."
In early 2008, Ensure Charity plans to name its official Board of Advisors and will continue to release the names of its Feature and Member Charities on an ongoing basis.
"Transforming the quality of lives for others is our greatest joy and our greatest responsibility," said Anthony Robbins. "Ensure Charity enables individuals and businesses alike to impact the disenfranchised through their ordinary planning decisions."
About Ensure Charity
Ensure Charity is a financial services company that has the unique value proposition of allowing clients (individuals and businesses) to direct 50 percent of the gross revenues (commissions) generated from their ordinary planning decisions to the charity or non-profit organization of their choice. For more information, please visit www.ensurecharity.com.
About Children's Hunger Fund
Children's Hunger Fund is a non-profit 501(c)3 founded in 1991 in Southern California. Its program services include food, clothing, and toy distribution, support of orphanages and feeding programs worldwide, nutrition education and training, disaster relief, and other projects to improve the quality of life of children in need. Children's Hunger Fund has distributed more than $700 million in relief aid to children in more than 70 countries worldwide. For more information, visit www.childrenshungerfund.org.